Detailed Targeting
Convey the right message to the right audience and you have a winning strategy.
Convey the right message to the right audience and you have a winning strategy.
With our proprietary media targeting product; Emotional Targeting, we allow for more precise contextual alignment, serving ads within emotionally-aligned placements, ensuring greater suitability while making media investments work harder.
- Affinity + Custom Intent
- First Party Data Matching
- Audience Exclusions
- Third Party Data
- Marketing for B2B Target Audience
- Account Based Marketing
- Brand Safety
- Emotional Targeting
We know how to best leverage first-party data, available third-party data, contextual considerations, and platform-specific tactics to improve ad relevance and resonance. We provide peace of mind when it comes to brand safety by leveraging a company-wide block list in conjunction with leading external tools (IAS, Double Verify, and MOAT) to audit and sustain quality ad delivery.
To understand the importance of targeted media buying, you must first know how targeted media buying actually works.
The ability to target a specific aspect in an advertising campaign, be it a particular OS, device, location, interest or a website, is what we know as Targeted Media Buying. It is one of the most important elements in affiliate marketing due to the dependency of your whole ROI aspect on the success of your targeting.
The concept is simple, you wrong targeting in your media buying results in losing money. A successful targeting, in most cases, will increase revenue. And if you target right and are not generating revenue, you get to collect beneficial data to further improve your marketing strategy. This is why Targeted media buying is crucial to any marketing campaign.
So, a good targeted media buying service provides you with two main benefits:
- An increase in Click-Through-Rate (CTR) and also an increase in Conversion Rate (CR) for your business.
- It increases the quality of traffic you’re getting, by funnelling the most relevant users through the most relevant channels.
Through our expert team backed by a best-in-class AI for advanced audience targeting, we can deliver the results you want and need. Maximize your on-target reach, Contact CM ADVERTISING OOD Today!